Growth
Ad spend
Cost per enquiry is easy. Cost per admit is what actually matters — and it reorders the channel table.
Spend this cycle
₹3.54 Cr
Enquiries
34,250
Admits
2370
Cost per admit
₹14,937
Spend by channel
₹1.24 CrMeta
₹98.0 LGoogle
₹42.0 LYouTube
₹36.0 LEducation
₹54.0 LFairs
Cost per enquiry
Meta Ads₹873
Google Search₹1138
YouTube₹820
Education Portals₹1250
Fairs & Events₹1570
Channel table
| Channel | Spend | Enquiries | CPL | Admits | Cost / admit |
|---|---|---|---|---|---|
| Meta Ads | ₹1.24 Cr | 14200 | ₹873 | 962 | ₹12,890 |
| Google Search | ₹98.0 L | 8610 | ₹1138 | 741 | ₹13,225 |
| YouTube | ₹42.0 L | 5120 | ₹820 | 214 | ₹19,626 |
| Education Portals | ₹36.0 L | 2880 | ₹1250 | 182 | ₹19,780 |
| Fairs & Events | ₹54.0 L | 3440 | ₹1570 | 271 | ₹19,926 |