Voice campaign pilot
Pilot results
Snapshot of the first outbound voice campaign for JAIN University — reach, completion, and what families actually asked for.
Total dialed
1,760
Outbound calls
Completed calls
1,408
80% completion rate
Engagement outcomes
411
29.2% of completed
Application interest
8
0.6% of completed
Engagement outcomes
411 leads generated from 1408 completed calls
Jain University Interest
107 leads · 7.6% of completed calls
WhatsApp Requested
96 leads · 6.8% of completed calls
Callback Requested
94 leads · 6.7% of completed calls
Program Choice – Online MBA
91 leads · 6.5% of completed calls
Program Choice – Regular MBA
15 leads · 1.1% of completed calls
Application Interest
8 leads · 0.6% of completed calls
Outcome mix
Share of completed calls
1,408
completed calls
- Jain University Interest1078%
- WhatsApp Requested967%
- Callback Requested947%
- Program Choice – Online MBA916%
- Program Choice – Regular MBA151%
- Application Interest81%
- Other / No outcome99771%
Outcome volume
Leads by engagement type
Programme split — MBA choices
Online vs Regular MBA out of completed calls
Online MBA share
85.8%
MBA total interest
106
7.5% of completed
What this tells us
AI-generated takeaways from the pilot
Strong top-of-funnel signal
7.6% expressed Jain University interest — the largest single outcome. The AI pitch is landing, but most families need a follow-up channel rather than applying immediately.
WhatsApp is the preferred next step
6.8% requested WhatsApp, nearly matching callback interest. A one-tap brochure + counselor WhatsApp flow should convert faster than phone callbacks.
MBA appetite is online-first
Online MBA drew 6× more interest than Regular MBA. Creative and landing-page traffic should prioritise online / flexible formats in the next wave.
Next recommended actions
Generated from pilot call themes
Launch WhatsApp nurture track for the 96 requesters with brochure + program comparison carousel.
Schedule counselor callbacks for 94 families within 24 hours while intent is warm.
Create Online MBA-focused creative pack: flexible schedule, AICTE-UGC approved, placement support.
A/B test Jain University interest follow-up: immediate campus tour invite vs. virtual open day invite.